Groundswell: Winning in a World Transformed by Social Technologies
- ISBN13: 9781422125007
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you ll learn how to:
-Evaluate new social technologies as they emerge
-Determine how different groups of consumers are participating in social technology arenas
-Apply a four-step process for formulating your future strategy
-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.
"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"
-Seth Godin, author, Meatball Sundae
"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."
-Scott Cook, Founder and Chairman of the Executive Committee, Intuit
Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines
"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."
-John T. Chambers, Chairman and CEO, Cisco
"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."
-Christina Norman, President, MTV
"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."
-Clark Kokich, CEO, Avenue A | Razorfish
"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."
-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age
List Price: $ 29.95
Price: $ 13.50
More Social Products
Other posts like this, by keyword:
Social:
Psychopathology: A Competency-Based Assessment Model for Social Workers ...
Party, State, and Society in the Russian Civil War: Explorations in Social History ...
The Social Production of Indifference ...
Social Security: The Phony Crisis ...
A Quantitative Tour of the Social Sciences Reviews ...
I applied for a job as a mystery shopper Im now being asked why do you want to become a mystery shopper? ...
Constructing the Field: Ethnographic Fieldwork in the Contemporary World (European Association of Social Anthropologists) ...
Social Media University ...
Ages, Generations and the Social Contract: The Demographic Challenges Facing the Welfare State Reviews ...
Power Friending: Demystifying Social Media to Grow Your Business Reviews ...
World:
Using Internet Primary Sources to Teach Critical Thinking Skills in World Literature (Libraries Unlimited Professional Guides in School Libr ...
HOBBY, GLADYS LOUNSBURY (1910-1993): An entry from Gale’s World of Microbiology and Immunology Reviews ...
another world at the Jaipur Literature Festival ...
My jeep cherokee sport overdrive works every other time i start the engine. What could this be? ...
What is the bibles explanation for suffering in the World? ...
The Occult Files of Albert Taylor: A Collection of Mysterious Cases from the World of the Supernatural ...
Notable Events of the Nineteenth Century: Great Deeds of Men and Nations and the Progress of the World ...
SF Giants World Series Parade ...
The World Market for Plates, Sheets, Film, Foil, and Strip Made from Vulcanized Fibers: A 2011 Global Trade Perspective ...
Modern Medicine: The New World Religion: How Beliefs Secretly Influence Medical Dogmas and Practices ...
Winning:
Powerful Proposals: How to Give Your Business the Winning Edge ...
Winning Fantasy 5 Ticket Sold in PC ...
Why Firefox 4 Is Winning the Browser Battle ...
Federal Resume Guidebook: Strategies for Writing a Winning Federal Electronic Resume, KSAs, and Essays, 4th Edition ...
Winning! the Awesome and Amazing Insider’s Book of Windows Game Tips, Traps, and Sneaky Tricks (Featuring Microsoft Entertainment Pac ...
Winning Government Contracts: How Your Small Business Can Find and Secure Federal Government Contracts Up to $100,000 ...
Winning In the Relationship Era: A New Model for Marketing Success ...
Distributed Game Development: Harnessing Global Talent to Create Winning Games Reviews ...
Drew Davidsen – Award Winning Jazz Guitarist Meets History Making “Glass Guitar”! ...
The Fellowship of the Ring (The Lord of the Rings, Book 1) ...
Technologies:
Alpha Architecture Reference Manual, Third Edition (HP Technologies) ...
Quantum Technologies, Inc. to Present at the Roth Capital 23rd Annual OC Growth Stock Conference ...
Reportlinker Adds Assistive Devices for Special Needs: Technologies and Global Markets ...
Zacks Industry Outlook Highlights: Nucor, AK Steel Holding and Allegheny Technologies Incorporated ...
Cafe Kichijouji De Volume 1 (v. 1) ...
Perspective, Projections and Design: Technologies of Architectural Representation ...
Intelligent Technologies for Interactive Entertainment: Third International Conference, INTETAIN 2009, Amsterdam, The Netherlands, June 22-2 ...
How to Survive the End of the World as We Know It: Tactics, Techniques, and Technologies for Uncertain Times ...
Digital Television At Home: Satellite, Cable And Over-The-Air: Using, Controlling And Understanding Digital Tv Technologies ...
Groundswell:
Transformed:
Extreme Beauty: The Body Transformed (Metropolitan Museum of Art Series) ...
The Shadow Catchers Reviews ...
Milk was fed to sick ancient Egyptian children from these Bes jars in hopes that the milk would be transformed into medicine ceramic New Kin ...
No comments:
Post a Comment